search query: @author Burton, S. / total: 18
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1.
Antecedents of private label attitude and national brand promotion attitude: similarities and differences
Journal of Retailing
2002 : SUMMER, VOL. 78:2, p. 91-99
 2002 Garretson, J. A.
Fisher, D.
Burton, S.
2.
Manufacturer-supplier relationships: an empirical test of a model of buyer outcomes
Industrial Marketing Management
2002 : AUG, VOL. 31:5, p. 411-420
 2002 Janda, S.
Murray, J.B.
Burton, S.
3.
A comparison of drinkers' and nondrinkers' responses to health-related information presented on wine beverage labels
Journal of Consumer Policy
2001 : JUN, VOL. 24:2, p. 209-230
 2001 Kozup, J.
Burton, S.
Creyer, E.
4.
Effects of Nutrition Facts panel values, nutrition claims, and health claims on consumer attitudes, perceptions of disease-related risks, and trust
Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 213-227
 2000 Garretson, J.A.
Burton, S.
5.
Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions
Journal of Advertising
2000 : FALL, VOL. 29:3, p. 29-42
 2000 Andrews, J.G.
Burton, S.
Netemeyer, R.G.
6.
Nutrition ad claims and disclosures: Interaction and mediation effects for consumer evaluations of the brand and the ad
Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247
 2000 Burton, S.
Andrews, J. C.
Netemeyer, R. G.
7.
Exposure to sales flyers and increased purchases in retail supermarkets
Journal of Advertising Research
1999 : SEP/OCT, VOL. 39:5, p. 7-14
 1999 Burton, S.
Lictenstein, D. R.
Netemeyer, R. G.
8.
A scale measuring attitude toward private label products and an examination of its psychological and behavioral correlates
Journal of the Academy of Marketing Science
1998 : FALL, VOL. 26:4, p. 293-306
 1998 Burton, S.
9.
Alcoholic beverage sales promotion: an initial investigation of the role of warning messages and brand characters among consumers over and under the legal drinking age
Journal of Public Policy and Marketing
1998 : SPRING, VOL. 17:1, p. 35-47
 1998 Garretson, J.
Burton, S.
10.
An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective
Journal of Retailing
1997 : Vol. 73:2, p. 283-297
 1997 Lichtenstein, D. R.
Burton, S.
Netmeyer, R. G.
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